{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beautyofjoseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon Apricot Blossom Peeling Gel 100ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Apricot Blossom Peeling Gel is an upgraded, gentle gommage-type exfoliator that delivers a soft, non-irritating exfoliation experience for all skin types, including sensitive skin. Enriched with 19% Prunus Mume (Plum) Flower Water and 8% plant-based cellulose, this 100ml peeling gel effectively removes dead skin cells and impurities while hydrating and soothing the skin. Free from harsh chemicals, it promotes a visibly clearer, brighter, and smoother complexion with every use — all while staying true to Beauty of Joseon's commitment to clean, skin-kind formulations.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e19% Prunus Mume (Plum) Flower Water to purify, hydrate, and brighten skin\u003c\/li\u003e\n\u003cli\u003e8% plant-based cellulose for gentle, effective removal of dead skin cells\u003c\/li\u003e\n\u003cli\u003eGommage texture that rolls away impurities softly without irritation\u003c\/li\u003e\n\u003cli\u003eFree from PEGs, essential oils, silicone oil, parabens, phenoxyethanol, artificial fragrance, and artificial colourants\u003c\/li\u003e\n\u003cli\u003e100ml — suitable for sensitive skin and regular use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently exfoliates to reveal a smoother, brighter, and more even complexion\u003c\/li\u003e\n\u003cli\u003eRemoves dead skin cells and surface impurities without redness or irritation\u003c\/li\u003e\n\u003cli\u003eHydrates and soothes skin during exfoliation for a comfortable experience\u003c\/li\u003e\n\u003cli\u003eHelps prevent skin ageing and pigmentation with regular use\u003c\/li\u003e\n\u003cli\u003eSafe for sensitive skin with a clean, minimal ingredient formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply Beauty of Joseon Apricot Blossom Peeling Gel to dry, cleansed skin. Gently massage in circular motions — the gel will begin to ball up as it lifts away dead skin cells and impurities. Rinse thoroughly with lukewarm water and pat dry. Use 1–2 times per week as part of your skincare routine. Follow with toner, serum, and moisturiser. Always apply sunscreen after exfoliation. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePrunus Mume Flower Water (19%), Cellulose (8%), Aqua (Water), Glycerin, Butylene Glycol, Carbomer, Arginine, Sodium Hyaluronate, Allantoin, Panthenol, Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Disodium EDTA, Ethylhexylglycerin. Free from PEGs, parabens, phenoxyethanol, artificial fragrance, and artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286813393132,"sku":"8809738312872","price":8.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/beautyofjoseon-apricot-blossom-peeling-gel-100ml_8cb6fb44-1ceb-434d-9e48-d4e8fccc5d42.webp?v=1770638130"},{"product_id":"beautyofjoseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon Calming Serum: Green Tea + Panthenol 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Calming Serum: Green Tea + Panthenol is a soothing, lightweight serum formulated to provide immediate relief for irritated, stressed, and sensitive skin. Drawing on the calming traditions of Korean beauty, this 30ml serum combines the antioxidant power of green tea, the skin-soothing properties of mugwort, and the protective moisture-sealing benefits of panthenol into a silky, fast-absorbing formula. Whether your skin is reacting to UV exposure, environmental stressors, or daily irritation, this triple-action calming serum works to restore comfort, reduce redness, and strengthen the skin barrier.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGreen tea extract — rich in antioxidants to hydrate, protect, and calm the skin\u003c\/li\u003e\n\u003cli\u003eMugwort extract — soothes inflammation and relieves skin discomfort\u003c\/li\u003e\n\u003cli\u003ePanthenol (Vitamin B5) — creates a moisture shield to prevent further irritation\u003c\/li\u003e\n\u003cli\u003eCalms redness and sensitivity caused by UV exposure and external stressors\u003c\/li\u003e\n\u003cli\u003eSilky, lightweight texture that absorbs instantly with no sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProvides immediate calming relief for irritated, reactive, and sensitive skin\u003c\/li\u003e\n\u003cli\u003eReduces redness and visible signs of skin stress and inflammation\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates while reinforcing the skin's natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eProtects skin from free radical damage with antioxidant-rich green tea\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, especially sensitive and post-sun skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of Beauty of Joseon Calming Serum onto the face and gently pat until fully absorbed. Use morning and evening before moisturiser. Can also be applied as a targeted treatment to areas of redness or irritation. Always follow with SPF in the morning. Patch test recommended for very sensitive skin. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eCamellia Sinensis (Green Tea) Leaf Water, Panthenol (Vitamin B5), Artemisia Princeps (Mugwort) Extract, Glycerin, Butylene Glycol, Niacinamide, Sodium Hyaluronate, Allantoin, Adenosine, Centella Asiatica Extract, Carbomer, Arginine, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286813819116,"sku":"8809738316412","price":9.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/YtLxaZvyC4HbpMYPk9mqyQo_0_gps_generated.png?v=1777455748"},{"product_id":"beautyofjoseon-dynasty-cream-100ml","title":"Beauty of Joseon Dynasty Cream 100ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Dynasty Cream is the brand's signature K-beauty icon — a luxurious, all-in-one moisturiser that has earned a cult following worldwide. Now available in a generous 100ml size, this rich, creamy formula draws on centuries of traditional Korean beauty wisdom, blending time-honoured ingredients like rice bran water and ginseng root with modern actives such as niacinamide and squalane. The result is deeply hydrated, visibly brighter, and youthfully bouncy skin with every use.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eRice bran water for brightening, nourishing, and softening the skin\u003c\/li\u003e\n\u003cli\u003eGinseng root water to protect against UV-induced damage and early signs of ageing\u003c\/li\u003e\n\u003cli\u003eSqualane for deep, long-lasting moisture and a plump, supple skin feel\u003c\/li\u003e\n\u003cli\u003eNiacinamide to brighten skin tone and reduce the appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eRich, creamy texture that absorbs beautifully for a moist, bouncy, firm finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDelivers deep, lasting hydration for a plump and bouncy complexion\u003c\/li\u003e\n\u003cli\u003eBrightens and evens skin tone for a radiant, luminous glow\u003c\/li\u003e\n\u003cli\u003eHelps protect skin from environmental stressors and premature ageing\u003c\/li\u003e\n\u003cli\u003eFirms and nourishes skin with traditional Korean botanical extracts\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including dry, combination, and sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, take a small amount of Beauty of Joseon Dynasty Cream and gently pat and press onto the face and neck until fully absorbed. Use morning and evening as the final step of your skincare routine. For daytime use, follow with SPF. Suitable for daily use. Avoid contact with eyes — patch test recommended for sensitive skin.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eOryza Sativa (Rice) Bran Water, Niacinamide, Panax Ginseng Root Water, Squalane, Glycerin, Butylene Glycol, Cetearyl Alcohol, Ceteareth-20, Dimethicone, Sodium Hyaluronate, Adenosine, Allantoin, Panthenol, Tocopheryl Acetate, Carbomer, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin. Formulated without parabens or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286814277868,"sku":"8809954941498","price":13.15,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/vNLxacn6KqvdpMYPl7LDuQs_1_gps_generated.png?v=1777455838"},{"product_id":"beautyofjoseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin is a brightening powerhouse serum formulated for those concerned with pigmentation, dark spots, and uneven skin tone. Combining 68% rice bran water — a revered traditional Korean beauty ingredient — with 2% alpha-arbutin, this 30ml lightweight serum delivers deep hydration and visible brightening in one elegant formula. Rice bran water nourishes and softens the skin, while alpha-arbutin works to inhibit melanin production, gradually fading dark spots and hyperpigmentation for a clearer, more radiant complexion.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e68% rice bran water for deep hydration, nourishment, and skin softening\u003c\/li\u003e\n\u003cli\u003e2% alpha-arbutin to target pigmentation, dark spots, and uneven skin tone\u003c\/li\u003e\n\u003cli\u003eInhibits melanin production for visible brightening over time\u003c\/li\u003e\n\u003cli\u003eReduces dullness and promotes a radiant, glowing complexion\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing serum texture suitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly fades dark spots, hyperpigmentation, and post-acne marks\u003c\/li\u003e\n\u003cli\u003eBrightens and evens skin tone for a clearer, more luminous complexion\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and nourishes skin with the power of rice bran water\u003c\/li\u003e\n\u003cli\u003eReduces dullness and restores a healthy, natural glow\u003c\/li\u003e\n\u003cli\u003eGentle enough for sensitive skin with regular daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of Beauty of Joseon Glow Deep Serum onto the face and gently pat until fully absorbed. Use morning and evening before moisturiser. Always follow with a broad-spectrum SPF in the morning, as brightening ingredients can increase sun sensitivity. Patch test recommended for sensitive skin. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eOryza Sativa (Rice) Bran Water (68%), Alpha-Arbutin (2%), Glycerin, Butylene Glycol, Niacinamide, Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Carbomer, Arginine, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286815129836,"sku":"8809738312728","price":9.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/X-rxacPxNJDbpMYPg7vMwQY_2_gps_generated.png?v=1777461904"},{"product_id":"beautyofjoseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum: Propolis + Niacinamide 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Glow Serum: Propolis + Niacinamide is a targeted K-beauty serum formulated for those dealing with enlarged pores, excess sebum, and skin inflammation. Combining 60% propolis extract, 2% niacinamide, and 0.5% beta-hydroxy acid (BHA) in a lightweight, fast-absorbing formula, this 30ml serum works to balance, clarify, and brighten the complexion. Inspired by traditional Korean beauty rituals, it harnesses the natural power of propolis — a time-honoured ingredient prized for its soothing and healing properties — alongside modern actives for visibly clearer, more radiant skin.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e60% propolis extract to calm inflammation, soothe acne, and nourish skin\u003c\/li\u003e\n\u003cli\u003e2% niacinamide to brighten skin tone and reduce the appearance of dark spots\u003c\/li\u003e\n\u003cli\u003e0.5% BHA (beta-hydroxy acid) to gently exfoliate and minimise pore size\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production without disrupting the skin's moisture balance\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky texture that absorbs quickly into the skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly minimises enlarged pores and controls excess oil and shine\u003c\/li\u003e\n\u003cli\u003eSoothes and calms acne-prone and inflamed skin with propolis extract\u003c\/li\u003e\n\u003cli\u003eBrightens and evens skin tone for a clearer, more luminous complexion\u003c\/li\u003e\n\u003cli\u003eGently exfoliates to remove dead skin cells and prevent clogged pores\u003c\/li\u003e\n\u003cli\u003eBalances oily and combination skin without causing dryness or irritation\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of Beauty of Joseon Glow Serum onto the face and gently pat until fully absorbed. Use morning and evening before moisturiser. When using in the morning, always follow with a broad-spectrum SPF as BHA increases sun sensitivity. Patch test recommended for sensitive skin. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePropolis Extract (60%), Niacinamide (2%), Butylene Glycol, Glycerin, Water (Aqua), Salicylic Acid (BHA 0.5%), Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, Centella Asiatica Extract, Carbomer, Arginine, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin. Formulated without parabens or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286815359212,"sku":"8809657114960","price":9.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/c9PxabOIPKvdpMYPl7LDuQs_1_gps_generated.png?v=1777456025"},{"product_id":"beautyofjoseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Green Plum Refreshing Cleanser is a gentle, slightly acidic facial cleanser that strikes the perfect balance between thorough cleansing and maintaining the skin's natural barrier health. Harnessing the power of plant-derived extracts from green plum (Prunus Mume) and mung bean seeds, this 100ml cleanser effectively removes impurities, excess oil, and daily buildup while keeping the skin feeling clean, refreshed, and comfortable. Inspired by traditional Korean beauty wisdom, it is thoughtfully formulated to respect the skin's natural pH and moisture barrier.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSlightly acidic formula that respects and maintains the skin's natural pH balance\u003c\/li\u003e\n\u003cli\u003eGreen plum (Prunus Mume) extract for antioxidant protection and skin brightening\u003c\/li\u003e\n\u003cli\u003eMung bean seed extract to gently cleanse and soothe the skin\u003c\/li\u003e\n\u003cli\u003eGentle, low-irritation formula suitable for sensitive and all skin types\u003c\/li\u003e\n\u003cli\u003e100ml — ideal for daily facial cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eThoroughly cleanses skin without stripping its natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eMaintains the skin's healthy pH balance for a comfortable, non-tight feel after washing\u003c\/li\u003e\n\u003cli\u003eBrightens and refreshes the complexion with green plum antioxidants\u003c\/li\u003e\n\u003cli\u003eSoothes and calms the skin during cleansing for a gentle, enjoyable experience\u003c\/li\u003e\n\u003cli\u003ePrepares skin optimally for toners, serums, and moisturisers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWet face with lukewarm water. Apply a small amount of Beauty of Joseon Green Plum Refreshing Cleanser to your fingertips and work into a gentle lather. Massage onto face and neck using circular motions. Rinse thoroughly with water and pat dry. Use morning and evening as part of your daily skincare routine. Avoid contact with eyes — rinse with water if contact occurs.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePrunus Mume (Green Plum) Fruit Extract, Vigna Radiata (Mung Bean) Seed Extract, Aqua (Water), Glycerin, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Butylene Glycol, Sodium Hyaluronate, Panthenol, Allantoin, Citric Acid, Sodium Chloride, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286816243948,"sku":"8809738314678","price":7.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/pefxaeizEIHbpMYPk9mqyQo_3_gps_generated.png?v=1777461214"},{"product_id":"beautyofjoseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon Light On Serum: Centella + Vita C 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Light On Serum: Centella + Vita C is a brightening and soothing serum designed to unify skin tone, renew skin cells, and calm irritation. Combining the healing power of organic Centella asiatica extract with the brightening efficacy of Vitamin C, this 30ml serum delivers visible results in a comfortable, fast-absorbing texture that is gentle enough for sensitive skin. Rooted in Korean beauty tradition, it offers a modern approach to achieving a luminous, even complexion without irritation or discomfort.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eOrganic Centella asiatica extract to soothe, moisturise, and support skin cell renewal\u003c\/li\u003e\n\u003cli\u003eVitamin C (ascorbic acid) to brighten the complexion and fade dark spots and pigmentation\u003c\/li\u003e\n\u003cli\u003eEffectively lightens and unifies uneven skin tone for a more radiant appearance\u003c\/li\u003e\n\u003cli\u003eComfortable, non-irritating formula suitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing serum texture with no sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBrightens dull skin and visibly fades dark spots and hyperpigmentation\u003c\/li\u003e\n\u003cli\u003eUnifies and evens out skin tone for a clearer, more luminous complexion\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated or sensitive skin with Centella asiatica\u003c\/li\u003e\n\u003cli\u003eSupports skin cell renewal for a fresher, healthier-looking complexion over time\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use on all skin types, including reactive and sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of Beauty of Joseon Light On Serum onto the face and gently pat until fully absorbed. Use morning and evening before moisturiser. Always follow with a broad-spectrum SPF in the morning, as Vitamin C can increase sun sensitivity. Patch test recommended for sensitive skin. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eCentella Asiatica Extract (Organic), Ascorbic Acid (Vitamin C), Aqua (Water), Glycerin, Butylene Glycol, Niacinamide, Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, Madecassoside, Asiaticoside, Carbomer, Arginine, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47286825877740,"sku":"8809875906477","price":9.5,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/8urxaeL6Eev_pMYP1pSCiQM_3_gps_generated.png?v=1777462058"},{"product_id":"beauty-of-joseon-relieving-aqua-fresh-facial-sunscreen-with-rice-extract-vitamin-b5-spf50","title":"Beauty of Joseon Relieving Aqua-Fresh Facial Sunscreen SPF50 with Rice Extract \u0026 Vitamin B5","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Relieving Aqua-Fresh Facial Sunscreen is a clean, lightweight SPF50 sunscreen that combines broad-spectrum sun protection with the skin-loving benefits of rice extract and vitamin B5. Inspired by traditional Korean beauty wisdom, this innovative formula delivers a refreshing, non-sticky application that hydrates and soothes the skin while leaving a dewy, bouncy, and luminous finish. Perfect for daily use, it sits beautifully under makeup and is gentle enough for sensitive skin.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHigh SPF50 broad-spectrum UVA and UVB protection\u003c\/li\u003e\n\u003cli\u003eEnriched with rice extract for brightening and skin-nourishing benefits\u003c\/li\u003e\n\u003cli\u003eVitamin B5 (Panthenol) for deep hydration and skin barrier support\u003c\/li\u003e\n\u003cli\u003eLightweight, aqua-fresh gel texture with a non-sticky, dewy finish\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive and dry skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProvides reliable SPF50 protection against harmful UV rays and sun damage\u003c\/li\u003e\n\u003cli\u003eHydrates and plumps skin for a dewy, bouncy, and radiant complexion\u003c\/li\u003e\n\u003cli\u003eBrightens skin tone with the natural benefits of rice extract\u003c\/li\u003e\n\u003cli\u003eSoothes and calms irritated or sensitive skin with vitamin B5\u003c\/li\u003e\n\u003cli\u003eWears comfortably under makeup without pilling or white cast\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply Beauty of Joseon Relieving Aqua-Fresh Sunscreen generously to the face and neck 15–30 minutes before sun exposure. Reapply every 2 hours and after swimming, sweating, or towel drying. Use as the final step of your morning skincare routine before makeup. For best results, use daily year-round. Avoid contact with eyes — rinse with water if contact occurs.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eAqua (Water), Cyclopentasiloxane, Niacinamide, Ethylhexyl Methoxycinnamate, Zinc Oxide, Oryza Sativa (Rice) Extract, Panthenol (Vitamin B5), Glycerin, Butylene Glycol, Dimethicone, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Sodium Hyaluronate, Centella Asiatica Extract, Carbomer, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin. Formulated without parabens or colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47287566729452,"sku":"8809968130277","price":9.5,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/xNPxadDeOoHbpMYPk9mqyQo_2_gps_generated.png?v=1777456109"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Revive Serum: Ginseng + Snail Mucin is a lightweight yet deeply nourishing anti-ageing serum rooted in the principles of hanbang — traditional Korean herbal medicine. This 30ml serum combines the antioxidant-rich power of ginseng extract with the regenerative properties of snail mucin to deliver comprehensive skin repair, brightening, and anti-ageing benefits. Whether you're targeting fine lines, hyperpigmentation, or damaged skin, this serum works to restore firmness, even skin tone, and promote a visibly healthier, more youthful complexion.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGinseng extract — antioxidant-rich, plumps fine lines and improves skin elasticity\u003c\/li\u003e\n\u003cli\u003eSnail mucin — evens skin tone, reduces hyperpigmentation, scarring, and promotes cell regeneration\u003c\/li\u003e\n\u003cli\u003eFights visible signs of ageing including wrinkles, dullness, and loss of firmness\u003c\/li\u003e\n\u003cli\u003eTightens and restores skin firmness for a more youthful appearance\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing serum texture suitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with regular use\u003c\/li\u003e\n\u003cli\u003eFades hyperpigmentation, dark spots, and post-acne scarring\u003c\/li\u003e\n\u003cli\u003ePromotes skin cell regeneration and repair for a fresher, healthier complexion\u003c\/li\u003e\n\u003cli\u003eRestores skin firmness and elasticity for a lifted, more youthful look\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates without feeling heavy or greasy on the skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops of Beauty of Joseon Revive Serum onto the face and gently pat until fully absorbed. Use morning and evening before moisturiser. For daytime use, always follow with a broad-spectrum SPF. Suitable for all skin types. Patch test recommended for sensitive skin. Avoid contact with eyes.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePanax Ginseng Root Extract, Snail Secretion Filtrate (Snail Mucin), Aqua (Water), Glycerin, Butylene Glycol, Niacinamide, Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, Centella Asiatica Extract, Carbomer, Arginine, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47287231414508,"sku":"8809738316139","price":9.0,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/MOjxadzQOteXpMYPnaDh8QI_1_gps_generated.png?v=1777461332"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon Revive Eye Serum: Ginseng + Retinal 30ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Revive Eye Serum: Ginseng + Retinal is a potent K-beauty eye serum crafted to target the most visible signs of ageing around the delicate eye area. Combining the antioxidant-rich power of ginseng extract with the proven efficacy of retinal (retinaldehyde) — a highly effective form of Vitamin A — this 30ml serum addresses the loss of collagen, elastin, and hyaluronic acid that leads to puffiness, dark circles, fine lines, and wrinkles. Gentle enough for daily use and suitable for all skin types including sensitive skin, it delivers visible anti-ageing results with minimal irritation.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGinseng extract — improves skin elasticity, brightens, and nourishes the eye area\u003c\/li\u003e\n\u003cli\u003eRetinal (retinaldehyde) — reduces fine lines, wrinkles, and dark circles around the eyes\u003c\/li\u003e\n\u003cli\u003eTargets collagen and hyaluronic acid loss for firmer, more youthful-looking skin\u003c\/li\u003e\n\u003cli\u003eReduces puffiness and firms the under-eye area with regular use\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing formula suitable for all skin types including sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces fine lines, wrinkles, and crow's feet around the eye area\u003c\/li\u003e\n\u003cli\u003eDiminishes the appearance of dark circles for a brighter, more awake look\u003c\/li\u003e\n\u003cli\u003eFirms and tightens the delicate under-eye skin to reduce puffiness\u003c\/li\u003e\n\u003cli\u003eBrightens and revitalises the eye area with ginseng's antioxidant properties\u003c\/li\u003e\n\u003cli\u003eProvides intense hydration to the thin, delicate skin around the eyes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter cleansing and toning, gently pat a small amount of Beauty of Joseon Revive Eye Serum around the orbital bone using your ring finger. Apply morning and evening before moisturiser. Avoid applying directly into the eyes. Always use a broad-spectrum SPF during the day when using retinal products, as retinal increases sun sensitivity. Patch test recommended for sensitive skin.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003ePanax Ginseng Root Extract, Retinaldehyde (Retinal), Aqua (Water), Glycerin, Butylene Glycol, Niacinamide, Sodium Hyaluronate, Panthenol, Allantoin, Adenosine, Centella Asiatica Extract, Caffeine, Carbomer, Arginine, Disodium EDTA, Ethylhexylglycerin. Formulated without parabens, artificial fragrance, or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47287231578348,"sku":"8809738316146","price":9.5,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/5-nxaffHKOLtpMYP1MCJoAw_2_gps_generated.png?v=1777461766"},{"product_id":"beauty-of-joseon-matte-sun-s-tick-mugwort-camelia-18g","title":"Beauty of Joseon Matte Sun Stick: Mugwort + Camellia 18g","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon Matte Sun Stick: Mugwort + Camellia is a lightweight, non-greasy sunscreen in a sleek, portable stick format — designed for effortless on-the-go sun protection and seamless reapplication throughout the day, even over makeup. Formulated with broad-spectrum chemical UV filters and enriched with soothing mugwort and nourishing camellia extract, this 18g sun stick delivers reliable SPF protection while leaving a smooth, shine-free matte finish. Its silky, balm-like texture glides effortlessly over skin and makeup without disturbing it, making it the perfect companion for busy days in the sun.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBroad-spectrum UV protection with chemical filters against UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003eMugwort extract — soothes skin and protects against environmental stressors\u003c\/li\u003e\n\u003cli\u003eCamellia extract — nourishes, conditions, and softens the skin\u003c\/li\u003e\n\u003cli\u003eMatte finish that controls excess oil and keeps skin shine-free all day\u003c\/li\u003e\n\u003cli\u003eCompact 18g stick format — ideal for reapplication over makeup on the go\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBenefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProvides reliable broad-spectrum sun protection to prevent UV damage and premature ageing\u003c\/li\u003e\n\u003cli\u003eLeaves a smooth, matte finish that controls shine for a balanced, comfortable complexion\u003c\/li\u003e\n\u003cli\u003eSoothes and calms skin with mugwort's anti-inflammatory properties\u003c\/li\u003e\n\u003cli\u003eNourishes and conditions skin with the natural benefits of camellia extract\u003c\/li\u003e\n\u003cli\u003eGlides seamlessly over makeup for easy, mess-free reapplication throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply Beauty of Joseon Matte Sun Stick generously to the face and exposed areas 15–30 minutes before sun exposure. Glide the stick directly onto skin or over makeup and blend gently with fingertips if needed. Reapply every 2 hours and after swimming, sweating, or towel drying. Keep out of reach of children. Avoid direct contact with eyes — rinse with water if contact occurs.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eHomosalate, Ethylhexyl Salicylate, Octocrylene, Butyl Methoxydibenzoylmethane, Artemisia Princeps (Mugwort) Extract, Camellia Japonica Flower Extract, Cyclopentasiloxane, Dimethicone, Polyethylene, Ozokerite, Microcrystalline Wax (Cera Microcristallina), Silica, Niacinamide, Sodium Hyaluronate, Tocopheryl Acetate, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin. Formulated without parabens or artificial colourants.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47484332441836,"sku":"8809864766884","price":9.5,"currency_code":"OMR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/files\/HOnxaZLbF6vdpMYPl7LDuQs_3_gps_generated.png?v=1777461586"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/2316\/3372\/collections\/Beauty_Of_Joseon.webp?v=1779342203","url":"https:\/\/www.avicenonline.com\/collections\/beauty-of-joseon\/personal-care.oembed","provider":"Avicen Online","version":"1.0","type":"link"}